Author: Savvy

Expect:  30-50 prospect meetings, 500 new targeted connections and a robust LinkedIn executive profile and network that enhances your career. Dramatic increase in social selling score.
Ideal for: Sales professionals in a new territory/vertical. Sales executives with a strong pipeline focused on closing. Executives seeking strong social profiles.

Cost: $1,750/mo. plus $229/meeting
Type: 6 month contract, 30 guaranteed meetings
Required: A LinkedIn Premium Plus membership (approx. $45/mo.)
Includes:
 LinkedIn social selling optimization and management, target list development, daily outreach for professional connections and engagement, thought leadership content, appointment setting, monthly reporting.
Ramp: Immediate LinkedIn activity, with first meeting in 9 weeks.

Savvy Social Selling for B2B Tech Companies

Digital disruption has transformed how software companies sell.  Leading social sellers create 45% more opportunities and are 54% more likely to achieve quota.

While social selling is the future, making the switch from how you’ve always sold takes effort. Connecting with prospects in target companies, building the relationship, and securing the first meeting is mostly administrative, and takes time away from what you do best — sell.

Savvy builds your social connections and sets meetings with your targeted prospects. Social selling is more than just appointments however. We help you build you executive brand online, teeing you up for success now, and for the rest of your career.

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A product built through biased research will die a painful death from poor adoption.

Cognitive biases are among the imperfections that make us human, but they are bad news for product marketers. A bias, simply put, is an idea or prejudice that the respondent or the researcher brings to the research process and that can distort research findings.

Biases can affect all phases of customer development, from survey design to data collection and analysis. Unless the product marketer is aware of these biases and takes steps to reduce their impact, the results of customer discovery may become misleading.

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linkedin

You’ve put in a lot of effort ensuring your LinkedIn profile is complete. You’ve got a professional looking profile photo, and you carefully constructed your summary to speak directly to your target industry. How do you now measure your LinkedIn success?

How many views does your profile receive daily? Weekly? These numbers matter. Your profile views are your way of gauging if your profile is making its rounds through your connections ensuring the exposure of your personal brand.

If you’d like to see an increase in the number of visits your profile receives, here are 5 easy tips to get your profile noticed:

1. Engage

Perhaps one of the biggest ways to get noticed is to start engaging. Take the time to appreciate the content that other people in your industry put out there by liking it or sharing it. Make an effort to write a comment that shows your read the article and have an informed opinion on the subject. Not only will you get noticed, but they will also identify you as someone who speaks their language. This is almost a guaranteed way to get a profile view.

2. Viewing othersContinue Reading..

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On a scale of 1 to 100, how do you think your social selling efforts measure up? How do you think you stack up against your industry peers and your network on LinkedIn?

Knowing your Social Selling Index (SSI) will allow you to see if you have been effectively using LinkedIn for your social selling efforts. Your SSI tells you how well you’ve been leveraging your social network to make the right connections, build trusted relationships, and ultimately reach your sales goals. Your SSI is calculated based on the following 4 variables:
• Establish your professional brand
• Find the right people
• Engage with insights
• Build relationships

If you want to give your SSI a much needed boost, then you will need to go deeper into the 4 determining components. The following 12 hacks will dramatically increase your SSI Score.

Establish your professional brandContinue Reading..

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Have you ever opened your LinkedIn and found a dozen connection requests that all said the exact same thing:

“I’d like to add you to my professional network on LinkedIn.”

Admit it, as thrilled as you were that 12 new connections could potentially be qualified leads; you were also a bit underwhelmed by their lack of effort and creativity. If you don’t like receiving default messages, then you shouldn’t be sending them either.

If you think that it would take too long to customize each message you send on LinkedIn, you’re right. And that’s why we utilize templates. Templates allow you to add more character to your interactions while also saving you time. You can customize them as you go along but for most of these, very little personalization is needed.

Here are 4 templates you should be using when attempting to connect with prospects that show a little more personality and effort that will ensure you a connection:

1. The “let’s connect” template

Surely there is a better way to say, “I’d like to add you to my professional network on LinkedIn.”
You’ll be using this template a lot, and apart from your profile photo and headline, it’s really your best chance to make a great first impression.

Template:
NAME, Your name came up as someone I should connect to. Being from the same industry, I feel it would be worthwhile for us to make a connection and see how we can benefit each other in the future. Let’s explore the possibilities and connect.

2. The “thanks for accepting” templateContinue Reading..

linkedin

When it comes to conversion rates, LinkedIn wins over Twitter and Facebook as the social media platform of choice for business to business visitor-to-lead conversions. In fact, 80% of all B2B leads originate from LinkedIn with a conversion rate of 2.74% which is more than double compared to other social media sites.

However, it’s not as simple as creating a profile and sitting back and waiting for the prospects to come to you. You need to work at bringing in those qualified leads. Here are 7 techniques to get you started.

1. Be active

Posting regularly on LinkedIn is different than when you post on other social media sites. On LinkedIn, it is acceptable for you to post once or twice a day especially if you are posting something relevant and informative concerning your industry. The more active you are, the more attention you’ll get.

2. Be original

While sharing other people’s content is a great way to shout out that you appreciate their work, be sure that you are also publishing your original thoughts via your own blogs.

Piggybacking on other’s content can only get you so far. It’s your original content that will really showcase your knowledge and skills in the industry and is an excellent way to promote your personal brand.Continue Reading..

what-this-man%27s-success-and-your-product-failure-have-in-common

Two of the biggest political events of 2016, the British exit from the EU and the U.S. elections, have put a big question mark on the value of big data. Pollsters predicted a more than 71% chance that Hillary Clinton would win the elections, versus a 28.6% probability of a Trump victory. Across the Atlantic, the markets had predicted on the day of the referendum an 85% likelihood that Britain would remain in the EU. So what went wrong?

hilltru

According to the Economist the explanation of the spectacular failure probably lies in the cognitive biases people have. These biases affect the survey respondents as well as analysts, prompting the former to express opinions they don’t actually hold and the latter to interpret data based on faulty assumptions.

The LA times, which was almost the only publication that predicted Trump’s victory, said their polls were successful because they identified and removed the social desirability bias, which was causing Trump supporters to be less comfortable about revealing their vote to telephone pollsters. The analysts’ judgment was probably clouded by confirmation bias, which causes researches to form hypothesis and beliefs and give more importance to facts that confirm their preconceived ideas.

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With more than 380 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve.

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking … but definitely shouldn’t.

Download the full guide here to learn how to use LinkedIn for professional networking, business, and marketing.Continue Reading..

But how do you do market validation? This week we spoke with Urko Wood an expert in growth strategy and innovation who helps companies determine where to focus and what to do to drive growth through innovation.

Urko, how do you validate a market?

It all depends on what you mean by “validate a market.” There are two different kinds of market validation. There’s validating the market demand and then there’s validating the solution. These are two very different things and, consequently, how we go about them should be different, too. I see a lot of large companies and startups fail to make this distinction all the time and, consequently, they fail with new products because they’re going about the market validation and innovation process all wrong.

Can you tell us more about these differences and how you would go about validating the market in each case?Continue Reading..

Google Keep just keeps getting better. Make Google Keep central to your life. Use it obsessively. When you do that, it becomes a mirror to your mind, an extension to your thought processes that never forgets — a nursery for your best ideas, projects, goals and plans.

Google Keep is probably the best Google service that most people don’t use.

Services like Keep, Evernote and Microsoft OneNote are often called “note-taking apps.” But it’s an obsolete label. They’ve grown beyond their roots, now offering collaborative workflow, reminders, checklists, geofencing, optical character recognition, voice transcription, sketching and more.

A few years ago, I would have recommended Evernote. But over the summer, Evernote took a wrong turn. The company changed its pricing structure in a way that practically forces users to pay or quit. Specifically, Evernote added limitations to the free version, called Evernote Basic. It’s now accessible via a maximum of two devices per year — a total deal-killer, as far as I’m concerned. They limit uploads to 60 megabytes per month, which is absurdly low. And they raised prices on premium tiers. The paid versions of Evernote now cost $34.99, $69.99 and $120 per year.Continue Reading..


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