Many entrepreneurs think they understand the Customer Discovery process, but fail in execution. Customer Discovery relies on the ability to recognize common themes and to possess the self control, objectivity, and realism to be honest about addressing them. Mastering this art is what makes or breaks a great entrepreneur.
Paul Graham of Y Combinator writes, “In a sense there’s just one mistake that kills startups: not making something users want. If you make something users want, you’ll probably be fine, whatever else you do or don’t do. And if you don’t make something users want, then you’re dead, whatever else you do or don’t do.”
People are building products faster than ever due to the reduction in technology costs over the last few years, but they are building products no one cares about. Aspiring technology entrepreneurs are quick to forget the value of actually talking to potential customers before building something that no one ever uses.
One way to prevent this is by accurately conducting Customer Discovery. Many entrepreneurs these days think they understand the Customer Discovery process, but they fail at executing it properly. Customer Discovery simply begins with gaining empathy — that is, developing a deep understanding of a customer’s needs and motivations.
Often times, entrepreneurs are biased by their own envisioned solution, product, or ego, and end up searching for personal validation rather than remaining open to a real discovery process.
Below are a few actions you can take to make sure you don’t build something no one will use.
Build Customer Segment PersonasContinue Reading..