SAVVY MARKETING

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As a B2B marketer, what are the key trends that you should be acting on in 2017? What techniques should you be focusing on to align your organization with the B2B sector and what are the latest technologies that you should be leveraging?

Here are the top strategies that B2B marketers should be focusing on based on past trends and industry research:

Influencer Marketing

Influence marketing has been around for a while, and it’s importance will grow in 2017 for B2B marketers.

According to a Linquia survey of 170 marketers revealed in the The State of Influencer Marketing 2017, “In 2016, 94% of marketers found influencer marketing to be effective. As a result, influencer marketing budgets are set to double in 2017.”

Influencer marketing has always been important for selling software. Once you have those first few happy clients, you have a story to tell. Genuine stories from “people like me” that cover the problem, evaluation, selection and ROI in a business environment are golden. Even better if your customer will speak with prospects on the phone, and offer a site visit. With marketing fluff saturating the Web, these influencer clients are more valuable than ever. In many ways, they are the future of your business. Take good care of them.

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As a marketer you know social media is important to your marketing mix, but doing social media well consistently is a challenge.

Often social media management is a task assigned to an in-house team with other responsibilities and it doesn’t get done well. Building a strong social media presence is incredibly time-consuming.

Social media marketing is now considered a specialty skill and not something that your current team may be equipped to do. It requires skills in audience development, search engine optimization, analytics and pattern recognition, content curation and other digital marketing tasks.

Your social media management is a task that can be easily handed-off to a specialist. Not only will it be cheaper, but you’ll experience much better results.

Here are seven social media marketing tasks it makes sense to outsource.

1. High-quality content

Growing your social media presence by curating and creating quality content takes time. While software companies are filled with employees that have product and market knowledge getting the information out of their heads and into the form of an article is challenging, especially week after week. And, keeping up with the latest news relevant to your customers can suck up an entire morning. In a fast-paced software company, the best social media intentions get pushed aside by the crisis of the day.

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Expect:  30-50 prospect meetings, 500 new targeted connections and a robust LinkedIn executive profile and network that enhances your career. Dramatic increase in social selling score.
Ideal for: Sales professionals in a new territory/vertical. Sales executives with a strong pipeline focused on closing. Executives seeking strong social profiles.

Cost: $1,750/mo. plus $229/meeting
Type: 6 month contract, 30 guaranteed meetings
Required: A LinkedIn Premium Plus membership (approx. $45/mo.)
Includes:
 LinkedIn social selling optimization and management, target list development, daily outreach for professional connections and engagement, thought leadership content, appointment setting, monthly reporting.
Ramp: Immediate LinkedIn activity, with first meeting in 9 weeks.

Savvy Social Selling for B2B Tech Companies

Digital disruption has transformed how software companies sell.  Leading social sellers create 45% more opportunities and are 54% more likely to achieve quota.

While social selling is the future, making the switch from how you’ve always sold takes effort. Connecting with prospects in target companies, building the relationship, and securing the first meeting is mostly administrative, and takes time away from what you do best — sell.

Savvy builds your social connections and sets meetings with your targeted prospects. Social selling is more than just appointments however. We help you build you executive brand online, teeing you up for success now, and for the rest of your career.

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A product built through biased research will die a painful death from poor adoption.

Cognitive biases are among the imperfections that make us human, but they are bad news for product marketers. A bias, simply put, is an idea or prejudice that the respondent or the researcher brings to the research process and that can distort research findings.

Biases can affect all phases of customer development, from survey design to data collection and analysis. Unless the product marketer is aware of these biases and takes steps to reduce their impact, the results of customer discovery may become misleading.

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