As a B2B marketer, what are the key trends that you should be acting on in 2017? What techniques should you be focusing on to align your organization with the B2B sector and what are the latest technologies that you should be leveraging?
Here are the top strategies that B2B marketers should be focusing on based on past trends and industry research:
Influence marketing has been around for a while, and it’s importance will grow in 2017 for B2B marketers.
According to a Linquia survey of 170 marketers revealed in the The State of Influencer Marketing 2017, “In 2016, 94% of marketers found influencer marketing to be effective. As a result, influencer marketing budgets are set to double in 2017.”
Influencer marketing has always been important for selling software. Once you have those first few happy clients, you have a story to tell. Genuine stories from “people like me” that cover the problem, evaluation, selection and ROI in a business environment are golden. Even better if your customer will speak with prospects on the phone, and offer a site visit. With marketing fluff saturating the Web, these influencer clients are more valuable than ever. In many ways, they are the future of your business. Take good care of them.