SAVVY MARKETING

linkedin

You’ve put in a lot of effort ensuring your LinkedIn profile is complete. You’ve got a professional looking profile photo, and you carefully constructed your summary to speak directly to your target industry. How do you now measure your LinkedIn success?

How many views does your profile receive daily? Weekly? These numbers matter. Your profile views are your way of gauging if your profile is making its rounds through your connections ensuring the exposure of your personal brand.

If you’d like to see an increase in the number of visits your profile receives, here are 5 easy tips to get your profile noticed:

1. Engage

Perhaps one of the biggest ways to get noticed is to start engaging. Take the time to appreciate the content that other people in your industry put out there by liking it or sharing it. Make an effort to write a comment that shows your read the article and have an informed opinion on the subject. Not only will you get noticed, but they will also identify you as someone who speaks their language. This is almost a guaranteed way to get a profile view.

2. Viewing othersContinue Reading..

pam

On a scale of 1 to 100, how do you think your social selling efforts measure up? How do you think you stack up against your industry peers and your network on LinkedIn?

Knowing your Social Selling Index (SSI) will allow you to see if you have been effectively using LinkedIn for your social selling efforts. Your SSI tells you how well you’ve been leveraging your social network to make the right connections, build trusted relationships, and ultimately reach your sales goals. Your SSI is calculated based on the following 4 variables:
• Establish your professional brand
• Find the right people
• Engage with insights
• Build relationships

If you want to give your SSI a much needed boost, then you will need to go deeper into the 4 determining components. The following 12 hacks will dramatically increase your SSI Score.

Establish your professional brandContinue Reading..

link2

Have you ever opened your LinkedIn and found a dozen connection requests that all said the exact same thing:

“I’d like to add you to my professional network on LinkedIn.”

Admit it, as thrilled as you were that 12 new connections could potentially be qualified leads; you were also a bit underwhelmed by their lack of effort and creativity. If you don’t like receiving default messages, then you shouldn’t be sending them either.

If you think that it would take too long to customize each message you send on LinkedIn, you’re right. And that’s why we utilize templates. Templates allow you to add more character to your interactions while also saving you time. You can customize them as you go along but for most of these, very little personalization is needed.

Here are 4 templates you should be using when attempting to connect with prospects that show a little more personality and effort that will ensure you a connection:

1. The “let’s connect” template

Surely there is a better way to say, “I’d like to add you to my professional network on LinkedIn.”
You’ll be using this template a lot, and apart from your profile photo and headline, it’s really your best chance to make a great first impression.

Template:
NAME, Your name came up as someone I should connect to. Being from the same industry, I feel it would be worthwhile for us to make a connection and see how we can benefit each other in the future. Let’s explore the possibilities and connect.

2. The “thanks for accepting” templateContinue Reading..

linkedin

When it comes to conversion rates, LinkedIn wins over Twitter and Facebook as the social media platform of choice for business to business visitor-to-lead conversions. In fact, 80% of all B2B leads originate from LinkedIn with a conversion rate of 2.74% which is more than double compared to other social media sites.

However, it’s not as simple as creating a profile and sitting back and waiting for the prospects to come to you. You need to work at bringing in those qualified leads. Here are 7 techniques to get you started.

1. Be active

Posting regularly on LinkedIn is different than when you post on other social media sites. On LinkedIn, it is acceptable for you to post once or twice a day especially if you are posting something relevant and informative concerning your industry. The more active you are, the more attention you’ll get.

2. Be original

While sharing other people’s content is a great way to shout out that you appreciate their work, be sure that you are also publishing your original thoughts via your own blogs.

Piggybacking on other’s content can only get you so far. It’s your original content that will really showcase your knowledge and skills in the industry and is an excellent way to promote your personal brand.Continue Reading..