SAVVY MARKETING

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Two of the biggest political events of 2016, the British exit from the EU and the U.S. elections, have put a big question mark on the value of big data. Pollsters predicted a more than 71% chance that Hillary Clinton would win the elections, versus a 28.6% probability of a Trump victory. Across the Atlantic, the markets had predicted on the day of the referendum an 85% likelihood that Britain would remain in the EU. So what went wrong?

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According to the Economist the explanation of the spectacular failure probably lies in the cognitive biases people have. These biases affect the survey respondents as well as analysts, prompting the former to express opinions they don’t actually hold and the latter to interpret data based on faulty assumptions.

The LA times, which was almost the only publication that predicted Trump’s victory, said their polls were successful because they identified and removed the social desirability bias, which was causing Trump supporters to be less comfortable about revealing their vote to telephone pollsters. The analysts’ judgment was probably clouded by confirmation bias, which causes researches to form hypothesis and beliefs and give more importance to facts that confirm their preconceived ideas.

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With more than 380 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve.

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking … but definitely shouldn’t.

Download the full guide here to learn how to use LinkedIn for professional networking, business, and marketing.Continue Reading..

But how do you do market validation? This week we spoke with Urko Wood an expert in growth strategy and innovation who helps companies determine where to focus and what to do to drive growth through innovation.

Urko, how do you validate a market?

It all depends on what you mean by “validate a market.” There are two different kinds of market validation. There’s validating the market demand and then there’s validating the solution. These are two very different things and, consequently, how we go about them should be different, too. I see a lot of large companies and startups fail to make this distinction all the time and, consequently, they fail with new products because they’re going about the market validation and innovation process all wrong.

Can you tell us more about these differences and how you would go about validating the market in each case?Continue Reading..

Google Keep just keeps getting better. Make Google Keep central to your life. Use it obsessively. When you do that, it becomes a mirror to your mind, an extension to your thought processes that never forgets — a nursery for your best ideas, projects, goals and plans.

Google Keep is probably the best Google service that most people don’t use.

Services like Keep, Evernote and Microsoft OneNote are often called “note-taking apps.” But it’s an obsolete label. They’ve grown beyond their roots, now offering collaborative workflow, reminders, checklists, geofencing, optical character recognition, voice transcription, sketching and more.

A few years ago, I would have recommended Evernote. But over the summer, Evernote took a wrong turn. The company changed its pricing structure in a way that practically forces users to pay or quit. Specifically, Evernote added limitations to the free version, called Evernote Basic. It’s now accessible via a maximum of two devices per year — a total deal-killer, as far as I’m concerned. They limit uploads to 60 megabytes per month, which is absurdly low. And they raised prices on premium tiers. The paid versions of Evernote now cost $34.99, $69.99 and $120 per year.Continue Reading..