Have you ever opened your LinkedIn and found a dozen connection requests that all said the exact same thing:
“I’d like to add you to my professional network on LinkedIn.”
Admit it, as thrilled as you were that 12 new connections could potentially be qualified leads; you were also a bit underwhelmed by their lack of effort and creativity. If you don’t like receiving default messages, then you shouldn’t be sending them either.
If you think that it would take too long to customize each message you send on LinkedIn, you’re right. And that’s why we utilize templates. Templates allow you to add more character to your interactions while also saving you time. You can customize them as you go along but for most of these, very little personalization is needed.
Here are 4 templates you should be using when attempting to connect with prospects that show a little more personality and effort that will ensure you a connection:
1. The “let’s connect” template
Surely there is a better way to say, “I’d like to add you to my professional network on LinkedIn.”
You’ll be using this template a lot, and apart from your profile photo and headline, it’s really your best chance to make a great first impression.
NAME, Your name came up as someone I should connect to. Being from the same industry, I feel it would be worthwhile for us to make a connection and see how we can benefit each other in the future. Let’s explore the possibilities and connect.
2. The “thanks for accepting” template
It’s always a good idea to keep the momentum going especially if you’ve already determined a particular person as a quality lead.
Thanks for accepting my invitation to connect. I really feel we can benefit each other. If you’re open to exploring the potentials, I’d like to invite you to an introductory call to discuss the next steps.
When you’re ready, please let me know when is most convenient for you.
3. The “request to be introduced” template
In your search for prospects, you’ll likely to encounter people who you share a connection with. The best way to ensure a connection with those people is by requesting a referral or in this case, an introduction.
I hope you are well. As you know, I am keen on growing my network. I noticed you are connected to X from X. I was hoping you could provide an introduction for me by copying us both in an email or LinkedIn message, and I can take it from there. For your convenience, I have included a short paragraph below that you can copy and paste.
I would like to introduce you to [your name], [position, company]. I thought it would be a good idea to connect the two of you so that you can explore how you might work together in the future. I encourage you to visit [your name]’s profile.
4. The “thanks for visiting my profile” template
There’s that awkward moment when you don’t know if the person who viewed your profile is meant to make the first move or if you should. There’s certainly no reason to not go ahead and send a casual note once you’ve visited their profile in return and discover that a connection would be valuable to the both of you.
Thanks for visiting my profile! I had the chance to look at yours and think we could potentially work together in the future. Let’s connect.
Creating LinkedIn templates for yourself may seem time-consuming but that’s only in the beginning. Doing this at the start will save you a lot of time in the future.
For more tips and secrets on leveraging LinkedIn for your business efforts, visit us at Savvy Marketing. I’m Pam Swingley, founder of Savvy. Our marketing services help B2B technology companies succeed. We connect product marketers to customers for market validation. Fill sales pipelines with qualified leads. And, supercharge anemic social media accounts. Results are backed by decades of tech marketing success with Fortune 1000 companies (ADP and Oracle), startups, and mid-sized software firms. Say hello to savvy marketing at www.savvyinternetmarketing.com.