The most important part of the market validation is the questions that you ask and how you ask them. Tips on understanding the emotions of your target market.
Overview and Objective
Market validation is a series of interviews of people in your target market. These interviews are used to test a product concept against a potential target market.
A market validation should always be done before introducing a product. Ideally, market validation should start much earlier in the process. A better understanding of the target market will help build a better, more focused product. A market validation will take a minimum of four weeks, more likely take six to eight, depending on the number of interviews and the number of people performing the interviews.
Pick one objective for your market validation. Either verify the target market, or verify the positioning and value statements. Trying to do both of these in a single market validation will create too many variables and weaken the value of the market validation. Write down your objective and make sure everyone involved agrees on the objective before proceeding.