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As a marketer you know social media is important to your marketing mix, but doing social media well consistently is a challenge.

Often social media management is a task assigned to an in-house team with other responsibilities and it doesn’t get done well. Building a strong social media presence is incredibly time-consuming.

Social media marketing is now considered a specialty skill and not something that your current team may be equipped to do. It requires skills in audience development, search engine optimization, analytics and pattern recognition, content curation and other digital marketing tasks.

Your social media management is a task that can be easily handed-off to a specialist. Not only will it be cheaper, but you’ll experience much better results.

Here are seven social media marketing tasks it makes sense to outsource.

1. High-quality content

Growing your social media presence by curating and creating quality content takes time. While software companies are filled with employees that have product and market knowledge getting the information out of their heads and into the form of an article is challenging, especially week after week. And, keeping up with the latest news relevant to your customers can suck up an entire morning. In a fast-paced software company, the best social media intentions get pushed aside by the crisis of the day.

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