Tag: Social

IMG_2600

As a marketer you know social media is important to your marketing mix, but doing social media well consistently is a challenge.

Often social media management is a task assigned to an in-house team with other responsibilities and it doesn’t get done well. Building a strong social media presence is incredibly time-consuming.

Social media marketing is now considered a specialty skill and not something that your current team may be equipped to do. It requires skills in audience development, search engine optimization, analytics and pattern recognition, content curation and other digital marketing tasks.

Your social media management is a task that can be easily handed-off to a specialist. Not only will it be cheaper, but you’ll experience much better results.

Here are seven social media marketing tasks it makes sense to outsource.

1. High-quality content

Growing your social media presence by curating and creating quality content takes time. While software companies are filled with employees that have product and market knowledge getting the information out of their heads and into the form of an article is challenging, especially week after week. And, keeping up with the latest news relevant to your customers can suck up an entire morning. In a fast-paced software company, the best social media intentions get pushed aside by the crisis of the day.

Continue Reading..

Expect:  30-50 prospect meetings, 500 new targeted connections and a robust LinkedIn executive profile and network that enhances your career. Dramatic increase in social selling score.
Ideal for: Sales professionals in a new territory/vertical. Sales executives with a strong pipeline focused on closing. Executives seeking strong social profiles.

Cost: $1,750/mo. plus $229/meeting
Type: 6 month contract, 30 guaranteed meetings
Required: A LinkedIn Premium Plus membership (approx. $45/mo.)
Includes:
 LinkedIn social selling optimization and management, target list development, daily outreach for professional connections and engagement, thought leadership content, appointment setting, monthly reporting.
Ramp: Immediate LinkedIn activity, with first meeting in 9 weeks.

Savvy Social Selling for B2B Tech Companies

Digital disruption has transformed how software companies sell.  Leading social sellers create 45% more opportunities and are 54% more likely to achieve quota.

While social selling is the future, making the switch from how you’ve always sold takes effort. Connecting with prospects in target companies, building the relationship, and securing the first meeting is mostly administrative, and takes time away from what you do best — sell.

Savvy builds your social connections and sets meetings with your targeted prospects. Social selling is more than just appointments however. We help you build you executive brand online, teeing you up for success now, and for the rest of your career.

Continue Reading..

linkedin

You’ve put in a lot of effort ensuring your LinkedIn profile is complete. You’ve got a professional looking profile photo, and you carefully constructed your summary to speak directly to your target industry. How do you now measure your LinkedIn success?

How many views does your profile receive daily? Weekly? These numbers matter. Your profile views are your way of gauging if your profile is making its rounds through your connections ensuring the exposure of your personal brand.

If you’d like to see an increase in the number of visits your profile receives, here are 5 easy tips to get your profile noticed:

1. Engage

Perhaps one of the biggest ways to get noticed is to start engaging. Take the time to appreciate the content that other people in your industry put out there by liking it or sharing it. Make an effort to write a comment that shows your read the article and have an informed opinion on the subject. Not only will you get noticed, but they will also identify you as someone who speaks their language. This is almost a guaranteed way to get a profile view.

2. Viewing othersContinue Reading..

pam

On a scale of 1 to 100, how do you think your social selling efforts measure up? How do you think you stack up against your industry peers and your network on LinkedIn?

Knowing your Social Selling Index (SSI) will allow you to see if you have been effectively using LinkedIn for your social selling efforts. Your SSI tells you how well you’ve been leveraging your social network to make the right connections, build trusted relationships, and ultimately reach your sales goals. Your SSI is calculated based on the following 4 variables:
• Establish your professional brand
• Find the right people
• Engage with insights
• Build relationships

If you want to give your SSI a much needed boost, then you will need to go deeper into the 4 determining components. The following 12 hacks will dramatically increase your SSI Score.

Establish your professional brandContinue Reading..

link2

Have you ever opened your LinkedIn and found a dozen connection requests that all said the exact same thing:

“I’d like to add you to my professional network on LinkedIn.”

Admit it, as thrilled as you were that 12 new connections could potentially be qualified leads; you were also a bit underwhelmed by their lack of effort and creativity. If you don’t like receiving default messages, then you shouldn’t be sending them either.

If you think that it would take too long to customize each message you send on LinkedIn, you’re right. And that’s why we utilize templates. Templates allow you to add more character to your interactions while also saving you time. You can customize them as you go along but for most of these, very little personalization is needed.

Here are 4 templates you should be using when attempting to connect with prospects that show a little more personality and effort that will ensure you a connection:

1. The “let’s connect” template

Surely there is a better way to say, “I’d like to add you to my professional network on LinkedIn.”
You’ll be using this template a lot, and apart from your profile photo and headline, it’s really your best chance to make a great first impression.

Template:
NAME, Your name came up as someone I should connect to. Being from the same industry, I feel it would be worthwhile for us to make a connection and see how we can benefit each other in the future. Let’s explore the possibilities and connect.

2. The “thanks for accepting” templateContinue Reading..

linkedin

When it comes to conversion rates, LinkedIn wins over Twitter and Facebook as the social media platform of choice for business to business visitor-to-lead conversions. In fact, 80% of all B2B leads originate from LinkedIn with a conversion rate of 2.74% which is more than double compared to other social media sites.

However, it’s not as simple as creating a profile and sitting back and waiting for the prospects to come to you. You need to work at bringing in those qualified leads. Here are 7 techniques to get you started.

1. Be active

Posting regularly on LinkedIn is different than when you post on other social media sites. On LinkedIn, it is acceptable for you to post once or twice a day especially if you are posting something relevant and informative concerning your industry. The more active you are, the more attention you’ll get.

2. Be original

While sharing other people’s content is a great way to shout out that you appreciate their work, be sure that you are also publishing your original thoughts via your own blogs.

Piggybacking on other’s content can only get you so far. It’s your original content that will really showcase your knowledge and skills in the industry and is an excellent way to promote your personal brand.Continue Reading..

With more than 380 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve.

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking … but definitely shouldn’t.

Download the full guide here to learn how to use LinkedIn for professional networking, business, and marketing.Continue Reading..

Cost: $1,000/mo.
Type: Month-to-month contract
Includes: Twitter, 1 personal  LinkedIn account, corporate LinkedIn page, Facebook
Ramp: Two weeks
Expect:  Increased online visibility, website traffic, leads and sales
Twitter: 150-300 new followers per month in your desired target market.
LinkedIn: 20-30 good connections per week.
Website traffic: experience and average increase of 500%-1000% of social media traffic within the first 60 days of working with us.
Ideal for: tech companies that don’t have budget for a full-time social media marketer or companies that want to scale social quickly.

Savvy Social Media Marketing

Building social connections requires daily attention. And lots of it. But in high tech marketing departments social media management gets left behind as more visible projects take priority.

Savvy marketers know that just because social media isn’t as flashy as a new website, or big event, it is a powerful tool for communicating your message, building relationships, and driving website traffic.

Continue Reading..

With more than 10 billion endorsements since its launch in 2012, LinkedIn is now using machine learning to customize each person’s experience so that the most impactful endorsements are surfaced when you view a profile.

LinkedIn has taken its endorsements feature and given it a touch-up so that it actually means something on a person’s profile. With more than 10 billion endorsements since its launch in 2012, the professional social networking company is now using machine learning to customize each person’s experience so that the most impactful endorsements are surfaced when you view a profile.

Considered to be LinkedIn’s one-click lightweight version of recommendations, endorsements were geared toward letting people offer rapid testimonials about a person’s competencies and skill sets. Do you know Microsoft Office? Are you good at marketing? Can someone vouch for your engineering chops? But it was also prone to randomness, such as users planting false flags about someone’s credentials — you could be endorsed for being a good pet-sitter, for example, even if your career had nothing to do with animals.

Continue Reading..

What does your LinkedIn profile say about you? Follow these tips and you can ensure that you have a killer LinkedIn profile that will stand out to recruiters, hiring managers, and potential customers.

Whether you’re job hunting, gathering leads, or networking in your industry, having a professional, eye-catching LinkedIn profile is an excellent idea to make sure that you can be found by the right people at the right time.

First and foremost: It’s not about you! Write your summary in the first person (as in “I accomplished XYZ,”) but remember who your audience is. With each statement you write, consider who you are hoping will read it, and what you’re hoping they will take away.

For example, when reading about your skills, past job duties, or anything else on your profile, a recruiter, hiring manager, or potential customer wants to be able to imagine how you can help them. So, instead of “I managed a team of 10 people,” you might say, “I was able to attract and hire top talent to round out my team, which then exceeded sales goals by 15 percent.”

Filling out a profile isn’t difficult, but there are some important best practices you should follow to make sure yours is as powerful as possible:

Start with a professional photo.

If you don’t have a professional headshot, add that to your to-do list, and go with the cleanest, most professional looking snapshot you have — and upgrade as soon as possible. And smile! Remember: That photo may be your first impression with a potential employer.

Continue Reading..


Contact

Say hello to savvy marketing.

Name
Email
Message

Yay! Your message is on the way.
Error! Please validate your fields.
© Copyright 2017 Savvy Internet Marketing