Social media marketing has a lot to offer for B2B companies. In fact, according to Think With Google, 81% of millennials have a say in purchasing decisions. Here’s how your B2B brand can get on board.
Social media is not just for B2C anymore. B2B companies tend to focus exclusively on targeting the highest-level executives because of the misconception that those are the main influencers in the purchasing decision.
Because of this reason, most B2B tech companies will not attempt to dip their toes in the social media waters, and those who sort of believe in social media will limit their power to LinkedIn exclusively. However, the reality is that social media marketing has a lot to offer for B2B companies. In fact, according to Think With Google, 81% of millennials have a say in purchasing decisions. So B2B brands better get on board.
Today, we don’t want to focus only on social media strategies for B2B; there are a lot of helpful resources addressing this already.
Social channels are a great tool to generate awareness through preference, and this is something that large B2B industries have started to realize. According to the 2016 B2B Technology Content Marketing report, from Content Marketing Institute, 96% of technology marketers use social media content as their main content marketing tactic.