Tag: Social

Cost: $1,000/mo.
Type: Month-to-month contract
Includes: Twitter, 1 personal  LinkedIn account, corporate LinkedIn page, Facebook
Ramp: Two weeks
Expect:  Increased online visibility, website traffic, leads and sales
Twitter: 150-300 new followers per month in your desired target market.
LinkedIn: 20-30 good connections per week.
Website traffic: experience and average increase of 500%-1000% of social media traffic within the first 60 days of working with us.
Ideal for: tech companies that don’t have budget for a full-time social media marketer or companies that want to scale social quickly.

Savvy Social Media Marketing

Building social connections requires daily attention. And lots of it. But in high tech marketing departments social media management gets left behind as more visible projects take priority.

Savvy marketers know that just because social media isn’t as flashy as a new website, or big event, it is a powerful tool for communicating your message, building relationships, and driving website traffic.

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With more than 10 billion endorsements since its launch in 2012, LinkedIn is now using machine learning to customize each person’s experience so that the most impactful endorsements are surfaced when you view a profile.

LinkedIn has taken its endorsements feature and given it a touch-up so that it actually means something on a person’s profile. With more than 10 billion endorsements since its launch in 2012, the professional social networking company is now using machine learning to customize each person’s experience so that the most impactful endorsements are surfaced when you view a profile.

Considered to be LinkedIn’s one-click lightweight version of recommendations, endorsements were geared toward letting people offer rapid testimonials about a person’s competencies and skill sets. Do you know Microsoft Office? Are you good at marketing? Can someone vouch for your engineering chops? But it was also prone to randomness, such as users planting false flags about someone’s credentials — you could be endorsed for being a good pet-sitter, for example, even if your career had nothing to do with animals.

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What does your LinkedIn profile say about you? Follow these tips and you can ensure that you have a killer LinkedIn profile that will stand out to recruiters, hiring managers, and potential customers.

Whether you’re job hunting, gathering leads, or networking in your industry, having a professional, eye-catching LinkedIn profile is an excellent idea to make sure that you can be found by the right people at the right time.

First and foremost: It’s not about you! Write your summary in the first person (as in “I accomplished XYZ,”) but remember who your audience is. With each statement you write, consider who you are hoping will read it, and what you’re hoping they will take away.

For example, when reading about your skills, past job duties, or anything else on your profile, a recruiter, hiring manager, or potential customer wants to be able to imagine how you can help them. So, instead of “I managed a team of 10 people,” you might say, “I was able to attract and hire top talent to round out my team, which then exceeded sales goals by 15 percent.”

Filling out a profile isn’t difficult, but there are some important best practices you should follow to make sure yours is as powerful as possible:

Start with a professional photo.

If you don’t have a professional headshot, add that to your to-do list, and go with the cleanest, most professional looking snapshot you have — and upgrade as soon as possible. And smile! Remember: That photo may be your first impression with a potential employer.

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Social media marketing has a lot to offer for B2B companies. In fact, according to Think With Google, 81% of millennials have a say in purchasing decisions. Here’s how your B2B brand can get on board.

Social media is not just for B2C anymore. B2B companies tend to focus exclusively on targeting the highest-level executives because of the misconception that those are the main influencers in the purchasing decision.

Because of this reason, most B2B tech companies will not attempt to dip their toes in the social media waters, and those who sort of believe in social media will limit their power to LinkedIn exclusively. However, the reality is that social media marketing has a lot to offer for B2B companies. In fact, according to Think With Google, 81% of millennials have a say in purchasing decisions. So B2B brands better get on board.

Today, we don’t want to focus only on social media strategies for B2B; there are a lot of helpful resources addressing this already.

Social channels are a great tool to generate awareness through preference, and this is something that large B2B industries have started to realize. According to the 2016 B2B Technology Content Marketing report, from Content Marketing Institute, 96% of technology marketers use social media content as their main content marketing tactic.

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